As the holiday season and end of the year is upon us, here at Probe we reflect on 2018 as being an exciting 12 months. In this blog, we look back on the work that has shaped, evolved or challenged our marketing offering over the year.
RESTRUCTURING & THE BRAND
One of the major projects we worked on this year involved our new brand refresh and web modernisation. Whilst reading this blog you are no doubt experiencing all the elements, messages and visuals that define our new brand offering.
Many are familiar with our underpinning values and we hope those who have worked with us over the year have experienced them too!
Our Engineering Momentum strapline encapsulates everything we do to provide the equipment that keeps things moving, optimising asset productivity and performance – ensuring that your projects meet their milestones and deadlines.
Our full inbound marketing model and strategy has driven improvements through our social channels and positive reactions have improved our engagement with the industry and beyond.
This is all in line with wider scopes of work for our product and service offerings that have been re-positioned and aligned to Acteon’s wider portfolio, who are committed to shape and lead an evolving global subsea services market for the benefit of its clients. Find out what it means for Probe to be part of the Acteon Group
Why not also take a look at David Brennan’s blog article, Defining ‘Engineering Momentum’ Through Probe’s Brand Values or download our corporate brochure to find out more.
In support of the brand refresh and new portfolio offering we have also delivered a new suite of brochures:
Manufacture Requirements Buyers Guide - Get in-depth information about our wide range of manufacturing products and services.
Manufacture, Assembly and Test Buyers Guide - Find out how our capabilities extend to offer a full in-house assembly and test service for any manufactured item we make.
Refurbs and Upgrades Buyers Guide - Get an in-depth insight into our aftermarket service for our clients’ assets, including full in-house refurbishment, upgrade and re-certification.
OUR PLANT AND FACILITY HIGHLIGHTS
2018 gave us the impetus to showcase our offering through our video channel. One of the favourites with our customers has been our 360 tour around our plant and facilities at our base in Beacon Park, Gorleston, Great Yarmouth...
THOUGHT LEADERSHIP BLOG PLATFORM
Alongside our website refresh we launched a new blog platform. This channel allows us to communicate directly with our readers on challenges that may be facing the industry or wider issues and allows us to offer some of our ideas and provide innovative solutions. This year content has included:
- What does the future hold for exploration development offshore Norway?
- Probe Uncovered: QC Manager Andy Nichols on embedding quality control at Probe
- Six questions to ask when choosing a manufacturing supply chain partner
We invite you to comment, share, and be a part of the growing Probe community.
The year saw several key projects for Probe within our core offering, and the expertise offered to the client is borne out in a series of case studies, with some great quotes too…
“As this was our first time producing a fully clad filter system it was key that we used a supply chain partner who had a long-standing reputation in this area. Probe was able to deliver a foolproof solution which was fully compliant to the quality standards we required.”
“We were extremely impressed with Probe’s design and manufacturing processes throughout this project. The knowledge and expertise the team provided ensured we were able to achieve the right cost-effective an innovative wellhead solution for our client.”
“The manufacturing service area from Probe has grown significantly over the time we have worked with them. The Probe team are an essential supply chain partner to both our onshore and offshore oilfield operations and the cost reductions and time-saving solutions always allow operations to run safely and successfully.”
There are three great project case studies examples in our downloadable Manufacture Requirements Case Study Pack, covering the following topics:
- Fully clad components for HP filter system
- Cost-effective innovative cladded spool component
- A trusted supply chain partner for over 20 years
NEWS AND EVENTS
Probe’s technical experts hosted the exhibition stand at the SPE ICoTA 24th European Well Intervention Conference held 14-15 November at the Aberdeen Exhibition & Conference Centre, bringing along the latest information on product and service offerings, together with outlining our engineering excellence and offering innovative solutions to the latest industry challenges. An excellent opportunity to catch up with existing clients, plus of course, make some new contacts too.
SEASONS' GREETINGS & BEST WISHES FOR A HAPPY NEW YEAR FROM THE PROBE TEAM
2019 no doubt, will be another exciting year for Probe as we grow into new areas of expertise, so keep an eye on our social media channels and website for up-to-date news and developments.